8 Benefits of hiring a digital marketing agency over in-house

Published: 07/30/2019 by Abhishek Patel

In order to do all the tasks efficiently and work towards engaging people through recent trends, a firm needs a team which is entirely dedicated in achieving this goal. They are aware, jubilant and know the in-depths of the matter.

Here are reasons why you should hire a Digital marketing firm rather keeping an in-house section:


1. Access the skills you need:
An Agency has the right minimum of skills one needs and is up to date with all the technological advances of the filed. So, their knowledge is more diverse and in-depth than the in-house team of people can ever be. Campaigns of SEO and SMM run at different times so a team can be engaged during both of the times thus providing a holistic view to tackle every obstacle, unlike the in-house team which may have a focused view and lack perspective.

2. Budget Efficiency:
When a project is outsourced, itís their responsibility of building from nothing which included the trivial costs like travelling or hoardings or banners. Creating campaigns for lead generations or needing more manpower is all their responsibility which eases out the financial crisis of the firm. Since they arenít worried about the in-between lags of money, they are able to spend it somewhere else where it will be more beneficial. Agencies have accounts hence developed tools and processes which makes them client friendly financially.

3. New Perspective:
In a closed chamber like the in-house marketing, the techniques and ways of marketing become redundant and with time ineffective. Agencies have a wider base to grasp things hence develop innovative and successful marketing techniques. They bring out new perspective with every customer they associate themselves with and enrich themselves from the experiences of various people. They cater to different leagues hence have an edge over people who cater to just one firm or sell just one product.

4. No Delays:
Agency people are specially hired for the job to be done and itís their forte to do the job for all kinds of customers in the stipulated time else itís their overall image as a firmís loss. Whereas the in-house people even if delay the project by the week, they know that the schedule has been made that way hence do not carry the burden of maligning a brand name.

5. Scalability:
The agency people have more hand on experience that too with various products and services which they have branded earlier thus responds to changing needs of your business more spontaneously and are an expert in dealing with all kinds of hurdles a project can have. They know the process better than the in-house team because they have been through it for a number of times.

6. No full-time Salary:
Wealth management is the most crucial thing in running a business. It takes a minute to lose out on resources and thus managing it is of utmost importance. When we hire an agency for marketing, we save a ton on salary as we donít have to involve ourselves in any bonds or sign contracts of full-time salaries. The money is paid on completion of the work up to satisfactorily levels. This is helpful as one doesnít need marketing the entire year. It is required when all other departments are done working and the product is ready to be out, this is cheaper than keeping a 24*7 marketing team.

7. Existing staff would become more efficient:
When you have outsourced people for functions like SEO, SMM or Content, the existing team becomes more efficient as they are left with only their projects to work upon and are not expected to multitask. Multitasking is good but nothing beats ekagrata, they will never fall to the wayside or get lost in the mix. When you have outsourced your marketing activities, you have one centralized team as your partner.

8. No Training required:
hen you hire a team, itís their responsibility of lead generation, bringing traffic on site, build followers and subscribers but itís not necessary they there are endowed with the skills. So even if such a situation occurs, it does not become your job to train them for the tasks and you would get a prepared dish without knowing the trivialities of the making. You donít have to train your existing staff because your agency has the depth and breadth of skills needed.



Bottom line is given the cutthroat competition a product has to face after stepping the world, its best to keep it enriched with the right marketing tactís and profuse it with a team that is capable of delivering the best. Here at Green Code, we make sure to provide your product just the right amount of digital marketing and ensure it is embraced in public.

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