Mercato 2018 - The 6th Marketing Haat - Jaipuria Institute of Management, Indirapuram Ghaziabad

in Fair, Entertainment, Arts

Overview

Date: 11/03/2018

Time: 12:00 pm - 10:00 pm

Location: Jaipuria Institute of Management

Block-A, Gate No. 2, Shakti Khand IV, Indirapuram – 201014 Ghaziabad, Uttar Pradesh 201014

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Contact Information

Website: http://jaipuria.edu.in/mercato

E-mail: events@jaipuria.edu.in

Contact Name: Dr. Ashwani Varshney

Phone: 9958077088

Description

Active participation from the residents of Delhi NCR, who lovingly refer to the fair for purchasing, fun and enjoyment. This initiative of students and institute in large not only the biggest event in the Jaipuria Institute of Management, Indirapuram, Ghaziabad calendar but the biggest marketing event in the country organized by a student body. The event is scheduled to be held on 3rd November 2018, Saturday from 1 pm onwards in Jaipuria Institute of Management, Indirapuram, Ghaziabad. “Mercato” – The Marketing Haat is aiming at creating an aspiration value for every student at Jaipuria Institute of Management, Indirapuram, Ghaziabad and helping the MBA students to develop selling, marketing/ branding and motivational skills.

Various product categories like Electronics, Consumer durables, Automobiles, FMCG,Food, Fashion, Eco- Friendly products, Kids items, Handicrafts, Corporate Gifts, Games, and lots more will be covered with a whole bunch of entertainment through Live Band/Dance/Musical Performances, running Management/Business Quizzes, Kids Drawing Competition, Baby Show, Bumper Prize etc.

The Jaipuria Institute of Management, Indirapuram, Ghaziabad ground hosts the research stalls disguised as gaming stalls and popular attractions to simulate an actual fair. The fair and the promotional aimed at relevant target group draws people from Delhi NCR and the adjoining areas who participate in the disguised research. Games and events are designed to surrogate actual research questions. This helps to elicit unbiased and accurate information about consumer perceptions and preferences. The greatest testament to the power of this Market Research tool lies in the fact that companies have based their strategic business decisions on the research results which have emanated from the event.

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 Mercato 2018 - The 6th Marketing Haat - Jaipuria Institute of Management, Indirapuram Ghaziabad

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